The Collection: The Hunt

Collections are a way of paying attention to the world. The ability to notice specific things, to care about particular objects for no reason other than that they interest you, feels like a radical act, pulling you away from algorithmic feeds and infinite scroll.

THE ESSAY ON COLLECTING

→ Chapter 1: The Archaeology of Your Own Life
→ Chapter 2: The Hunt
→ Chapter 3: Constraints Breed Creativity
→ Chapter 4: Against Productivity
→ Chapter 5: Material Culture in Digital Age

💡 OPENING NOTICE

A Note Before You Begin

This is a long read—approximately 30 minutes from start to finish. It's an essay about collecting, attention, and what it means to build something entirely your own in a world that wants everything optimized and monetized.

Pour yourself a drink. Find a comfortable spot. This isn't meant to be skimmed between notifications. It's meant to be read the way collections are built: slowly, deliberately, with attention.

The essay explores why we collect, how to hunt for objects that matter, the power of constraints, and why some things should remain gloriously useless. If you've ever picked up an object and thought "this is worth keeping," or if you're curious about starting a collection but don't know where to begin, this is for you.

Take your time. It'll be here when you're ready.


Chapter 1: The Archaeology of Your Own Life

There used to be a box that doesn't close properly anymore. Inside are some vintage notebooks, none of them sent to me, most of them depicting someone's life that no longer exist in the same place. I picked one up from someone else's unwanted stuff some time ago when I was moving apartments—a leather notebook that has 1983, WEEKLY APPOINTMENTS printed on its cover. The original owner has probably passed away. I got it for free.

I couldn't tell you exactly why I got it. I wasn't thinking about starting a collection. I wasn't thinking about much at all, really, except that something about the notebook's weight, the texture, the optimistic font. It felt worth preserving.

Now I have a couple of collections, and the box that won't close.

This is how most collections actually begin. Not with a grand plan or investment strategy, but with a single object that catches you off guard. You pick it up. You turn it over. You buy it, or keep it, or rescue it from a box labeled "FREE" on someone's curb. You take it home. And then, weeks or months later, you see another one. And another. And at some point, maybe when you're trying to close that box, you realize you're not just accumulating objects. You're building something.

Collections are strange things. They're not quite art, not quite history, not quite investment. They exist in this odd space between utility and uselessness, between meaning and meaninglessness. A single vintage postcard is ephemeral, destined for the recycling bin. Thirty-seven vintage postcards, organized by region or era or architectural style, become a lens through which to see something: how we used to travel, what we used to value, how we used to communicate about place.

Your collection—whatever it is or will be—is an archive of attention. It documents what you noticed when everyone else walked past. It maps the geography of your curiosity. And unlike the archives in museums or libraries, this one is entirely subjective, shaped by your budget, your access, your taste, your obsessions, your mistakes.

This is what makes personal collections so much more interesting than institutional ones. The Museum of Modern Art has better Picassos than you'll ever own, sure. But MoMA doesn't have a collection of 1970s McDonald's promotional glasses arranged on a kitchen shelf, backlit by morning sun, each one a small monument to childhood Saturdays and the specific taste of orange drink from a cartoon-character cup. MoMA's collection is comprehensive. Yours is personal. There's no competition.

I used to think memory was the point of collecting. You keep things because they remind you of something: a place, a person, a version of yourself. And that's part of it. But the longer I've collected things, including postcards, yes, but also old field guides, old map atlases, vintage films that catches light in specific ways, the more I realize that memory is just the entry point.

The real work of a collection is that it teaches you to see.

When you collect something, you develop what art historians call "connoisseurship," though that word sounds more pretentious than the actual experience. You learn to distinguish between a postcard printed in 1945 and one printed in 1955, not because you're trying to, but because you've handled enough of them that your eye picks up the differences in printing techniques, paper quality, color saturation. You start noticing things that were invisible to you before.

This happens with any collection. Collect vintage thermoses and you'll start seeing them everywhere, in thrift stores, obviously, but also in old photographs, in background details of movies, in your grandfather's garage. Collect depression glass and you'll develop an involuntary radar for that particular green glow in antique store windows. Your brain rewires itself around your collection. The world becomes richer with specificity.

Let's address this now, because someone's thinking it: What's the difference between collecting and hoarding?

Intent, mostly. And editing.

A hoarder accumulates without discrimination. Everything might be useful someday. Everything might have value. The collection expands to fill all available space and then keeps expanding, creating new space, crowding out life.

A collector accumulates with purpose, even if that purpose is intuitive rather than intellectual. There are boundaries, even if they're fuzzy. A collector of vintage postcards doesn't keep every postcard, just the ones that fit some internal criteria. Hotels, maybe. Or hand-tinted images. Or cards that were never mailed, still bearing their original blank backs, little rectangles of potential communication that never happened.

And a collector edits. Not constantly, maybe not even consciously, but over time, the collection refines itself. You upgrade, you find a better example of something you already have, so you sell or donate the first one. You narrow focus, you realize you're more interested in postcards from the 1940s than the 1960s, so you let the later ones go. You make room.

The collection serves you. You don't serve it.

This is important to understand before you start, or if you've already started, to remember: a collection should make your life more interesting, not more cluttered. It should open doors in your mind, not close them. The moment it becomes a burden—financially, spatially, emotionally—something has gone wrong.

So why collect anything at all?

The practical answer is that collections give you something to do with your hands and eyes in a world that increasingly wants you to do everything with screens. They get you into thrift stores, estate sales, flea markets, places where you have to show up physically, where you might talk to strangers, where serendipity still functions.

The emotional answer is that collections provide a low-stakes way to exercise taste, develop expertise, and build something that's entirely yours. In a life full of obligations and compromises, your collection is a small kingdom where you make all the rules.

But the deeper answer, which is the one I'm still figuring out, is that collections are a way of paying attention to the world. They're a practice of noticing. And in an age of algorithmic feeds and infinite scroll, the ability to notice specific things, to care about particular objects for no reason other than that they interest you, feels like a radical act.

My postcard collections are not an investment. They're not even particularly valuable to anyone but me. But they've taught me about mid-century American optimism, about regional architectural styles, about the economics of travel and tourism. They've gotten me into conversations with antique dealers and estate sale regulars. They've given me a reason to stop and look through boxes of old paper instead of scrolling through my phone.

They've made me pay attention.

And the box that won't close? I could organize better. I could buy proper archival storage. I probably will, eventually. But for now, I kind of like that it doesn't close. It's a reminder that the collection is alive, still growing, still becoming whatever it's going to be.

That's where we start: with one object that catches your attention. With a box that doesn't quite close. With the decision to notice something specific in a world that wants you to notice everything and therefore nothing.

The collection begins when you pick up that first piece and think: This. This is worth keeping.

Everything else follows from there.

A Note on What Follows

If you've gotten what you came for—the why of collecting, the permission to begin, the understanding that collections are archives of attention—you can stop here. Chapter 1 stands alone.

The chapters ahead dive into the mechanics: how to hunt, how constraints shape collections, why keeping hobbies non-monetized matters, and why physical objects resist digital replacement. They're for readers who want to go deeper into the practice and philosophy of collecting.

But if you're satisfied with the core idea, if you're ready to simply start looking for that first piece, you have everything you need. The rest is just elaboration.

✓ Chapter 1: The Archaeology of Your Own Life
(Why we collect, what collections mean)

→ STOP HERE if you're satisfied
OR
→ CONTINUE for deeper exploration:

• Chapter 2: The Hunt
• Chapter 3: Constraints Breed Creativity
• Chapter 4: Against Productivity
• Chapter 5: Material Culture in Digital Age


Chapter 2: The Hunt

The best thing I ever found was in a cardboard box under a table at a house rummage sale in rural Ontario. The box was labeled "Kitchen Stuff - $10 Everything." Inside: a tangle of wooden spoons, a cracked cutting board, some discolored Tupperware, and—wrapped in newspaper from the last century—a complete set of old Kodak film camera, mint condition, not a chip on them.

I paid the ten dollars. My hands shook a little as I carried the box to my car.

That was a while ago, and I still think about it probably once a week. Not the camera, but that moment of recognition. The split second when your eye catches something everyone else has walked past. The electricity of knowing you've found it.

That's the hunt. And it's the best part of collecting.

You can, right now, go online and buy a complete set of the Kodak cameras. You can probably find them on eBay or Etsy within thirty seconds. You can pay with one click and have them shipped to your door. You can own them by Thursday.

And you should absolutely not do this.

I mean, you can. It's your money. But if you do, you'll skip the only part of collecting that actually matters. You'll have the objects without having earned them. You'll own the collection without having built it.

This sounds moralistic, I know. Like some kind of collector's purity test. But it's not about virtue. It's about the fundamental reality that human brains are wired to value things we had to work for more than things that came easily. It's about the fact that the story of how you found something is inseparable from the thing itself.

When I use the camera, I'm not just using the camera. I'm using the camera I found in rural Ontario, in a store basement that smelled like coffee and old hymnals, after driving two hours to visit, and stopping at the rummage sale on a whim. The camera contain that whole experience. They're dense with it.

If I'd bought it online, it'd just be an old camera.

The hunt is what transforms objects from commodities into collection pieces. The search is what makes them yours.

Here's what happens when you start looking for something specific: you get good at seeing it.

At first, you don't know what you're looking at. You're in a thrift store, scanning shelves of glassware, and it all looks like generic old stuff. You might pick up a piece, turn it over, look for markings you've learned to recognize from internet research. You're slow. You miss things. You walk past treasures because you don't yet know how to see them.

But if you keep looking, if you go to estate sales on Saturday mornings, if you browse thrift stores on your lunch break, if you stop at antique malls on road trips. Your visual processing changes. You start to recognize your objects from across the room, from the corner of your eye, from the specific way light hits them.

You develop what hunters call "search image." Your brain creates a template, and suddenly the thing you're looking for jumps out from the background noise. You can walk into a crowded antique mall and your eyes will skip past everything else and land on your thing, even if it's partially hidden behind other objects, even if it's covered in dust.

This is pattern recognition at a neurological level. You're training your visual cortex. And it's deeply satisfying in a way that's hard to explain to people who don't collect. You're developing a skill that has no economic value and no practical application, but it's yours. You've built it through repetition and attention.

None of this makes me smarter or better than anyone else. But it makes thrift stores interesting in a way they weren't before. It makes the world slightly more legible.

Different collections require different hunting grounds, and this shapes the practice in ways you don't anticipate.

If you collect vintage postcards, you're looking through boxes and bins, often unsorted, usually in antique malls or estate sales. You're flipping through hundreds of images, developing quick judgment, learning to spot your era or region in a fraction of a second. It's meditative, repetitive. Your fingers get dusty.

If you collect mid-century furniture, you're scrolling through Craigslist and Facebook Marketplace, you're driving to suburban garages, you're negotiating with people who inherited their grandmother's credenza and just want it gone. You're renting trucks. You're learning to see past ugly rooms and bad lighting to recognize good bones.

If you collect vintage tools, you're at flea markets at dawn, you're in barn sales, you're talking to old men who want to tell you about how things used to be made. You're learning history through conversation.

If you collect contemporary art pottery, you're visiting studios, you're at craft fairs, you're building relationships with makers. You're part of a living tradition.

Each collection pulls you into different spaces, different rhythms, different kinds of human interaction. This is not incidental. This is part of what you're actually collecting: experiences, knowledge, connections, rather than solely objects.

The collection built the life around it.

Let's be honest: the hunt involves luck. Significant, undeniable, sometimes infuriating luck.

You can do everything right, show up early, know your stuff, check all the usual places, and find nothing for months. And then someone who doesn't even collect your thing will stumble into a yard sale and find a pristine example for three dollars.

This is maddening. It's also essential.

If collecting were purely a matter of knowledge and effort, it would just be shopping. The luck is what makes it hunting. The randomness is what keeps it interesting. You never know if today is the day.

You can't control this. You can only control showing up. You can be in the places where things might be found. You can look. The rest is probability and chance.

But luck compounds with effort. The more you hunt, the luckier you get. Not because the universe rewards persistence (it doesn't), but because you're simply creating more opportunities for luck to happen. Every sale you attend is another lottery ticket. Most of them lose. But you only need a few winners.

The Other Hunters

You're not alone out there. There are other people looking for the same things you're looking for, and you'll start recognizing them.

There's the guy who's always first in line at estate sales, who has a system, who knows all the companies that run them. There's the woman with the phone who's looking things up constantly, checking eBay sold listings, calculating margins. There's the dealer who buys in bulk and has a booth somewhere. There's the other collector, the one who's not reselling, who gets the same look in their eyes when they find something good.

These people are simultaneously your competition and your community.

You could have pieces snatched from your hands. You could have arrived at sales to find that someone got there at dawn and bought everything good. You could have watched dealers clear entire tables while I was still looking around. It's frustrating. It's part of the game.

But you could also have dealers point things out to you because they know you collect them and they don't. I've had other collectors tell me about upcoming sales. I've traded pieces and information. I've had conversations in thrift store aisles that turned into friendships.

There's an etiquette to this. You don't hover over people while they're looking. You don't grab things out of their hands. If someone clearly saw something first, you let them have it. If you're not sure, you ask: "Were you looking at this?"

Most hunters are decent. We're all doing the same slightly absurd thing, getting up early on Saturdays to dig through strangers' belongings, hoping to find treasure in the ordinary. There's a camaraderie in that.

What You're Actually Hunting For

You think you're hunting for objects, but you're actually hunting for the feeling of finding them.

The objects matter, obviously. I love my camera. I use them. I'm glad I have them. But the peak experience, the moment of maximum satisfaction, was finding them. That jolt of recognition. That flood of adrenaline. That sense of having won something.

This is why completing a collection often feels anticlimactic. You've been hunting for the last piece for years, and then you finally find it, and... now what? The collection is done. The hunt is over. And it turns out the hunt was the point.

Smart collectors know this. They collect things that can never be complete. They collect categories that are infinite, or nearly so. There are millions of vintage postcards, mid-century glassware, endless variations, pottery where every piece is unique. You could hunt forever.

Or they finish one collection and immediately start another. The collection was just an excuse for the hunt. The objects were just the reason to keep looking.

I'm not saying the objects don't matter. They do. But they matter most when they're still out there, waiting to be found. They matter most when they're possible.

You don't need to know everything before you start hunting. You don't need to be an expert. You just need to start looking.

Pick a thing, anything that interests you, and start noticing where it appears. Go to a thrift store and spend thirty minutes just looking at one category of objects. Pick them up. Turn them over. Look at marks and labels. Take photos. Look things up later.

Go to a flea market. Walk slowly. Let your eyes adjust to the chaos. See what catches your attention.

You're training your eye. You're building your search image. You're learning the geography. You're becoming a hunter.

The first few finds are the best ones. Before you know too much, before you get picky, when everything is new and possible. That phase doesn't last long. Enjoy it.

The hunt starts the moment you decide to look for something specific. Everything after that is just showing up and seeing what happens.

Chapter 3: Constraints Breed Creativity

I once saw a guy who collects only blue glass. Not all blue glass, just cobalt blue, and only pieces made between 1920 and 1950, and only American manufacturers, and only functional objects, nothing decorative. Bottles, jars, drinking glasses, bowls. Things that were meant to be used.

His collection is spectacular. Thirty or forty pieces, each one perfect, arranged on glass shelves in front of a window where afternoon light turns them into a wall of concentrated sky. It's one of the most beautiful collections I've ever seen.

He could afford to collect more. He could expand into other colors, other eras, other countries. He could fill the whole room. But he doesn't, because the constraints are what make it interesting.

This is the paradox at the heart of collecting: restriction creates possibility. Boundaries generate meaning. The smaller and more specific your focus, the deeper and more interesting your collection becomes.

When you first start thinking about collecting something, the impulse is to keep your options open. Why limit yourself? Why not collect all vintage glassware, not just one type? Why not all postcards, not just hotels? Why not all fountain pens, all comic books, all whatever?

Because infinite choice is paralyzing. Because everything becomes nothing. Because without constraints, you have no criteria for judgment, no way to distinguish between a good find and a mediocre one, no framework for building knowledge.

I see this all the time. Someone walks in, looks around at the overwhelming abundance of stuff, and freezes. Where do you even start? What are you looking for? Everything is potentially interesting. Everything is potentially valuable. So they either buy nothing or they buy randomly, accumulating objects without purpose, building a pile instead of a collection.

Constraints solve this problem. They give you a filter. They turn the overwhelming chaos of all possible objects into a manageable set of specific things you're looking for. They transform browsing into hunting.

When I walk into an estate sale now, I'm not looking at everything. I'm looking for film cameras and lenses, old field guides to birds or trees, or old map atlases. That's it. Everything else is invisible to me, or nearly so. This sounds limiting, but it's actually liberating. I can scan a room in thirty seconds. I know exactly what I'm there for.

The constraints don't diminish the experience. They focus it.

Budget as Creative Constraint

Let's talk about money, because everyone's thinking about it.

You don't need to be wealthy to build a good collection. In fact, having too much money can ruin collecting by removing the most productive constraint: budget.

When you have limited funds, you have to make choices. You can't buy everything you find. You have to prioritize. You have to develop judgment about what's worth spending money on and what isn't. You have to learn patience. You have to pass on good pieces while you wait for great ones.

This is where taste develops. Not from buying everything, but from having to choose.

I've known collectors with modest incomes who built extraordinary collections over decades, buying one piece at a time, never spending more than twenty or thirty dollars on anything. And I've known wealthy collectors who bought entire collections at once and ended up with expensive piles of stuff that never cohered into anything meaningful.

The difference is that the first group had to think about every acquisition. They had to ask: Is this piece worth it? Is it better than what I already have? Do I love it enough to spend money I don't have much of? The budget forced curation.

When I started collecting, I gave myself a rule: never spend more than fifteen dollars on a single piece. This was partly because I didn't have much money, but it was also because I wanted to find things in the wild, at thrift stores and estate sales, not buy them from dealers at market prices.

That fifteen dollar limit shaped everything. It meant I had to be patient. It meant I had to know enough to recognize good pieces when they were underpriced. It meant I passed on things that were probably worth more than fifteen dollars but weren't worth it to me. It meant every piece I bought felt like a win.

I've relaxed that rule over the years. I'll occasionally spend thirty or forty dollars now if something is exceptional, but the principle remains. The budget is the thing that makes the collection mine.

Space as Editor

The other constraint nobody wants to talk about: you live in a finite space.

Unless you have a warehouse or a mansion, you can only own so many things. This is obvious, but collectors are remarkably good at ignoring it. We stack things in closets, in basements, in storage units. We tell ourselves we'll figure out the space problem later.

But space constraints, like budget constraints, are actually useful. They force you to edit.

When you run out of room, you have to make decisions. Do you really need three examples of the same piece? Do you need the good one and the mediocre one, or just the good one? Is this new piece better than something you already have? If you bring this home, what are you getting rid of?

This sounds restrictive, but it's clarifying. It means the collection is always improving, always refining itself. The weakest pieces gradually get replaced by better ones.

Some collectors solve the space problem by rotating their collections. They keep some pieces in storage and swap them out seasonally, or yearly, or whenever they feel like seeing different things. This works. It keeps the collection fresh. It lets you rediscover pieces you'd forgotten about.

But I think there's value in the hard limit. In saying: this is all the space I'm giving this collection. Make it count.

Arbitrary Rules and Why They Work

The best collections often have rules that seem completely arbitrary from the outside.

Only blue glass. Only postcards of demolished hotels. Only tools made before 1950. Only books with yellow covers. Only pottery with a matte glaze. Only fountain pens that cost less than fifty dollars.

These rules don't make sense to anyone but the collector. They're not based on investment value or historical importance or any objective criteria. They're personal, idiosyncratic, sometimes borderline absurd.

And they're essential.

Arbitrary rules create a game with clear boundaries. They give you something to work within, to push against, to occasionally break. They turn collecting from passive accumulation into active curation.

My rule about postcards seemed random at first. I didn't sit down and decide to collect only a certain set of things. It just happened that the first few postcards I bought were the specific kind, and then I thought: what if I only collected these kinds of postcards? What if that was the rule?

Suddenly I had a framework. Not just any postcard would do. It had to be that specific kind. This meant I passed on beautiful postcards of other subjects. It meant I developed expertise in something specific, in the history of it, in regional differences, in design. It gave me a lens.

Could I break the rule? Sure. It's my collection. But the rule is more useful than breaking it would be.

The rule is what makes it interesting. The constrain makes completion impossible, and that's good.

If you collect all Swedish Modern glassware, you could theoretically complete the collection. There are only so many patterns, so many pieces. You could get them all, check them off a list, be done.

But if you collect only Swedish Modern glassware that you find in thrift stores for under fifteen dollars, you'll never be done. The collection is permanently incomplete. There will always be pieces you haven't found yet. There will always be another thrift store to check.

This sounds frustrating, but it's actually what keeps collecting interesting over time. The incompleteness is the point. The gaps are what you're hunting for.

I know collectors who completed their collections and then didn't know what to do with themselves. They'd spent years pursuing a finite set of objects, and then they had them all, and the purpose was gone. Some of them sold their collections and started over with something else. Some of them just stopped collecting.

The smart ones had built incompletable collections from the start. They'd chosen categories that were infinite, or nearly so. They'd built in constraints that ensured there would always be more to find.

All of this said: sometimes you should break your own rules.

Not often. Not casually. But sometimes you find something that doesn't fit your constraints but that you love anyway, and you should buy it.

It might not fit your collection. But you may still buy it anyway, because it's perfect, because you couldn't leave it there.

It can even sit with your collection. It's the exception that proves the rule. And having one exception makes the rule feel more intentional, not less. It shows that the constraint is a choice, not a compulsion.

The difference between a useful constraint and a prison is flexibility. The rules should serve you, not the other way around. If a rule stops making sense, change it. If an exception is worth making, make it.

But make exceptions rarely. Make them consciously. Make them for pieces that earn it.

If you're just beginning a collection, the best thing you can do is impose constraints early.

Not because you have to stick with them forever, but because you need something to work with. You need a framework. You need to narrow the field from everything to something.

Pick a color. Pick an era. Pick a price point. Pick a size. Pick a region. Pick a manufacturer. Pick anything that creates a boundary.

The constraint doesn't have to be perfect. It doesn't have to be the constraint you'll still be using in ten years. It just has to be specific enough to give you direction.

Start with: I'm going to collect vintage thermoses, but only ones that are red, and only ones I find for under ten dollars. See what happens. See what you learn. See if the constraint makes the hunt more interesting or less.

If it's not working, change it. Expand it or narrow it or shift it sideways. The constraint is a tool, not a commitment.

But start with something. Don't try to collect everything. Don't keep all your options open. Put up some fences, even if they're temporary, even if they're arbitrary.

The fences are what make the field visible. The limits are what make the collection possible.

When you can collect anything, you collect nothing in particular. When you can only collect specific things, you build something that's distinctly yours.

The guy with the cobalt blue glass could have a bigger collection if he removed his constraints. He could have more pieces, more variety, more coverage. But he'd have a worse collection. He'd have a pile of glass instead of a focused, coherent, beautiful set of objects that mean something together.

The constraints are what transformed his accumulation into a collection. The limits are what made it art.

This applies to everything. Your collection works the same way. The tighter your focus, the more you can say. The smaller your scope, the deeper you can go.

So pick your constraints. Embrace them. Work within them. Let them shape what you're building.

Chapter 4: Against Productivity

I've talked to a woman who makes pottery. Not for a living (she's a high school teacher) but in her garage on weekends, on a wheel she bought used from someone who'd taken classes and quit. She makes bowls, mostly. Simple forms, nothing fancy. She's been doing this for four years.

Someone had asked her if she sold her work. "You could have an Etsy shop," they said. "You're good enough. You could monetize this."

Sarah looked at them like they'd suggested she sell her dog.

"Why would I ruin it?" she said.

This is the conversation that haunts modern hobbies. The question that poisons wells. The assumption that anything you're good at, anything you spend time on, anything that brings you joy, should be monetized, optimized, turned into a side hustle, justified by productivity.

Collecting exists in opposition to this. It's one of the last things you can do that resists being turned into content, into cash, into optimization. And that resistance is not incidental. It's the point.

Somewhere in the last twenty years, we accepted the premise that time must be productive. That hobbies should have outcomes. That if you're going to spend hours on something, you should have something to show for it, preferably something you can photograph, post, monetize, or at least explain at parties.

Learning languages is good because it's useful. Exercise is good because it improves health metrics. Cooking is good because you have to eat anyway. Reading is good because it makes you smarter. Even meditation gets justified by productivity: it reduces stress, improves focus, makes you better at your job.

But collecting? Collecting produces nothing. It improves nothing. It makes you nothing better at except collecting. You spend time and money acquiring objects that serve no purpose except that you wanted them. You develop expertise that has no market value. You learn to distinguish between types of glass or postcards or fountain pens in ways that will never appear on a resume, never impress an employer, never translate into anything the world recognizes as achievement.

It's gloriously, defiantly useless.

Not useless in the sense of worthless. Useless in the sense of having no use-value, no exchange-value, no optimization potential. You can't get better at collecting in ways that matter to anyone but you. You can't productivity-hack your way through an estate sale. You can't optimize the joy of finding something you've been looking for.

The collection resists instrumentalization. It just sits there, being itself, meaning nothing to anyone but you.

When you collect something for years, you become an expert. You know things. Obscure things. Specific things. Things that took hundreds of hours to learn and that approximately nobody cares about.

This expertise is worth exactly nothing.

And this is wonderful.

Because expertise without market value is expertise without corruption. I'm not learning this to impress anyone or to make money or to build a personal brand. I'm learning it because the learning itself is satisfying. Because knowing things deeply, even useless things, is one of the fundamental human pleasures.

We've forgotten this. We've accepted the idea that learning should be strategic, that knowledge should be applicable, that expertise should translate into career advancement or side income. We've turned education into credentialing and curiosity into content.

Collecting reminds you that knowledge can be its own reward. That you can spend years learning about something that doesn't matter to anyone but you, and that this is not only okay but actually one of the better ways to spend a life.

Social media has ruined hobbies by making and marking them performative. You don't just bake bread, you photograph the bread, post the bread, accumulate likes on the bread. The bread becomes content. The hobby becomes a personal brand.

Collections resist this, or at least mine do.

The collection exists in physical space and in my experience of it. It doesn't translate to screens. It doesn't generate much engagement. It's not shareable in any meaningful way.

This used to feel like a problem. Now it feels like protection.

Because the collection that doesn't photograph well is the collection that stays private, that remains yours, that doesn't get flattened into content. It exists outside the attention economy. It can't be monetized or optimized or turned into a personal brand.

My postcards are even worse. They're literally too small to photograph well. The details, the printing techniques, the paper quality, the specific fonts, don't show up on phone screens. To appreciate them, you have to hold them. You have to be there.

This is a feature, not a bug.

We're obsessed with compounding returns. Invest money and it grows. Invest time in skills and they improve. Everything should build on itself, accumulate, compound into something larger.

But the time you spend collecting doesn't compound, doesn't make you faster or more efficient. The time spent looking at objects doesn't translate into other domains. You're not building toward anything. You're just doing the thing.

This sounds like waste. It's actually freedom. It was just time spent doing something I wanted to do. Time that existed for itself.

We've lost the ability to value this kind of time. We've accepted that time should be productive, that hours should accumulate into something, that if you're going to spend time on something, you should be able to justify it.

Collecting is practice in not justifying. In spending time on something because you want to, because it's interesting, because the time itself is the point.

The side hustle mentality has infected everything. If you're good at something, you should monetize it. If you spend time on something, you should turn it into income. Every hobby is a potential business. Every skill is a potential revenue stream.

This is exhausting. And it ruins things.

Because the moment you monetize a hobby, it stops being a hobby. It becomes work. It acquires all the pressures and obligations of work. You have to produce consistently. You have to please customers. You have to market yourself. You have to think about profit margins and shipping costs and customer service.

The thing you did for joy becomes the thing you do for money. And joy is fragile. It doesn't survive that transformation well.

I know collectors who became dealers. Some of them are happy with the transition. But most of them talk about how it changed the hunt. They can't just buy things they love anymore. They have to buy things that will sell. They have to think about margins. They have to pass on pieces they want because they're not profitable enough.

The collection stops being personal and becomes inventory. The hobby becomes a job.

I don't want this. I want collecting to remain the thing I do that has nothing to do with productivity or profit or optimization. I want it to be the part of my life that exists outside economic logic.

So I don't sell pieces. I don't run an Etsy shop. I don't monetize my expertise. I keep the collection separate from commerce, protected from the pressure to be useful.

This is harder than it sounds. Because people will ask. They'll suggest. They'll tell you you're leaving money on the table. They'll act like you're being foolish for not monetizing something you're good at.

But keeping something non-monetized in a world that wants to monetize everything is a radical act. It's a refusal. It's a way of saying: this part of my life is not for sale.

Chapter 5: Material Culture in Digital Age

Physical objects have weight. This sounds obvious, but it matters more than you'd think.

When you buy a physical object, you have to carry it. You have to find space for it. You have to dust it, move it when you rearrange furniture, account for it when you move houses. It has mass. It has consequence.

This weight is a feature, not a bug. It makes you think before you acquire. It forces curation. You can't collect infinite physical objects because you live in finite space. The constraint is built in.

Digital collecting has no weight. You can save infinite images, bookmark infinite articles, download infinite books. There's no physical consequence to acquisition. So you save everything and look at nothing. The collection becomes a pile. The abundance becomes meaningless.

Physical objects force themselves into your awareness. They take up space. They demand attention. You can't forget about them because they're there, physically present, occupying the world.

Screens are smooth. Everything on a screen has the same texture: glass. You swipe, you tap, you scroll. The interaction is always the same.

Physical objects have infinite texture. Wood grain, paper fiber, glass weight, metal patina, ceramic glaze. Every object feels different. Every interaction is specific.

This matters more than we admit. Because texture is information. Your hands learn things your eyes don't. You develop tactile literacy. You can identify objects by touch, distinguish between similar pieces by weight and feel.

You can't develop this kind of knowledge with digital objects. You can't learn to distinguish between JPEGs by touch. The screen mediates everything. The texture is always the same.

And then there's accident. Physical objects break, chip, crack, fade, patina. They show their age. They accumulate history in their surfaces.

A postcard from 1945 doesn't just depict 1945. It is from 1945. The paper has aged. The colors have shifted. Someone handled it, maybe wrote on it, maybe carried it in a pocket. The object itself is evidence of time passing.

Digital objects don't age. A JPEG from 1995 looks the same as a JPEG from yesterday. There's no patina, no wear, no physical evidence of time. The file is either intact or corrupted. There's no in-between.

This makes digital collections weirdly timeless, which sounds good but isn't. Because timelessness is actually lifelessness. Objects that don't age don't feel alive. They don't accumulate history. They just exist, unchanged, in digital amber.

Finding things online is efficient. You search, you find, you buy. The algorithm shows you things you might like based on things you've liked before. The friction is minimal. The serendipity is algorithmic.

Finding things in physical space is inefficient. You have to go places. You have to look through boxes and shelves. You have to be there when the thing is there, which requires luck and timing. The friction is maximal. The serendipity is actual.

This inefficiency is valuable. Because the things you find by accident are often more interesting than the things you search for. The piece you weren't looking for but recognized anyway. The object you didn't know existed until you saw it.

Algorithms can't give you this. They can only show you variations on what you already know you want. They can't surprise you with something outside your established preferences. They can't show you the thing you didn't know you were looking for.

Physical hunting preserves accident. You're in a thrift store looking for glassware and you find a field guide to birds from 1962 with beautiful illustrations, and you buy it even though you don't collect field guides, and now you do. The collection evolves through encounter, not through search.

This is slower. This is less efficient. This is better.

Because collections that evolve through serendipity are more interesting than collections assembled through search. They have accidents in them. They have pieces that don't quite fit. They have the shape of actual experience, not the shape of algorithmic recommendation.

Digital objects are simultaneously everywhere and nowhere. Your photos are on your phone, on your computer, in the cloud. They're accessible from anywhere. They're also not really anywhere. They don't exist in space. They exist in storage.

Physical objects are somewhere. On a shelf, in a drawer, in a specific room in a specific house. They have location. They have presence.

This presence changes how you relate to them. You walk past your collection daily. You see it in different light, different moods, different contexts. It becomes part of your environment, part of your life.

Digital collections don't have this presence. They're hidden in devices, behind screens, in folders. You have to actively choose to look at them. They don't exist in your peripheral vision. They don't catch your eye unexpectedly.

My digital photos aren't woven into anything. They're archived. They're absent unless I specifically summon them.

This is the paradox of digital storage: it makes things infinitely accessible and practically invisible. You can access your photos from anywhere, but you access them from nowhere. They're always available and never present.

None of this is nostalgia. I'm not arguing that physical objects are better because they're old-fashioned or because they remind us of simpler times. I'm arguing that physical objects are different because they exist in physical space, and that difference matters.

Digital tools are remarkable. I use them constantly. I'm writing this on a computer. I research my collection online. I connect with other people through screens.

But digital tools are tools. They're means, not ends. And some experiences, some kinds of collecting, some kinds of knowing, some kinds of relationship with objects, require physical presence.

You can't learn to identify glass by weight through a screen. You can't develop tactile literacy digitally. You can't stumble on something accidentally when algorithms are showing you everything.

Physical collecting isn't better than digital collecting. It's different. And in a world that's increasingly digital, increasingly frictionless, increasingly algorithmic, that difference is valuable.

Chapter 6: Begin

I didn't know I was starting a collection. I just knew I wanted that specific piece of cardstock, that specific image, that specific object. I bought it. I took it home. I put it on a shelf.

That's how it starts. Not with a plan, not with research, not with a complete understanding of what you're doing. Just with one object that catches your attention.

You pick it up. You decide it's worth keeping. Everything else follows from that.

You're going to want to wait. You're going to want to learn more first, to understand the field, to make sure your first purchase is a good one. You're going to want the first piece to be representative, important, valuable.

Don't wait. The first piece doesn't need to be perfect. It just needs to be first.

Because the first piece is what teaches you what you're actually collecting. You think you're collecting one thing, and then you buy a piece and live with it and realize you're actually interested in something slightly different. The collection reveals itself through practice, not through planning.

If I'd waited to buy the first one until I understood what I was collecting, I never would have started. The understanding came from collecting, not before it.

So buy the first piece. Even if you're not sure. Even if it might be wrong. Even if you might change your mind later. The first piece is permission to begin. Everything else is refinement.

You'll buy the second piece. And the third. And at some point, maybe after five pieces, maybe after twenty, you'll realize you have a collection.

This realization changes things. Because once you have a collection, you start seeing the world differently. You notice your objects everywhere. You develop search image. You become a hunter.

And then the collection starts to develop its own logic. You realize you're more interested in certain types of pieces than others. You develop preferences, constraints, rules. The collection narrows and deepens.

This happens naturally. You don't need to force it. You just need to keep looking, keep finding, keep choosing. The collection shapes itself through your choices.

Some pieces you'll keep forever. Some pieces you'll eventually let go, upgrading or refining or just changing your mind. This is normal. This is good. The collection is alive. It changes as you change.

Now. Go find something. One thing. Something that catches your eye, that feels worth keeping, that costs less than you'd spend on lunch.

Buy it. Take it home. Put it somewhere you'll see it.

That's the collection. That's the beginning.

Everything else is just continuation.

The box that won't quite close. The knowledge that lives in your hands. The Saturday mornings. The pieces you're still looking for. The pieces you've found. The attention you've paid to small corners of material culture that nobody else cares about.

This is collecting.

Begin.


🧸 CLOSING THANKS

Thanks for Reading

If you made it this far, thank you for spending thirty minutes of your life with these ideas. In a world optimized for quick takes and infinite scroll, choosing to read something long and slow is its own small act of resistance.

If this essay resonated with you, the best thing you can do is start looking. Pick something—anything—that catches your attention, and see where it leads. The collection begins when you pick up that first piece and think: This. This is worth keeping.

Everything else follows from there.

Happy hunting!

💙 A Special Thanks

I'm not a serious collector. My experiences are minor compared to the people who helped shape this piece—people who've spent decades building collections, who know their objects with an intimacy I'm only beginning to understand. I couldn't have written this alone.

I wanted to write about collecting because in a world that demands everything be optimized, monetized, and justified, collecting stands as quiet resistance. It's one of the last ways we practice paying attention to things that don't matter to anyone but us. I wanted to explore why that matters, why the "useless" act of accumulating objects you love is actually one of the more human things we can do.

This essay exists because of conversations—some planned, most accidental. Thank you to the collectors who let me into their worlds, who showed me their shelves and boxes and explained why each piece mattered. Thank you to the dealers and estate sale regulars who shared their knowledge without asking why I wanted it. Thank you to everyone I met on the road, at flea markets and thrift stores, people I talked to for five minutes or five hours. Some of you I met "on the run," literally in aisles and parking lots, and those brief exchanges shaped this more than you know.

Your attention taught me how to pay attention. This piece is as much yours as mine.